China Warns France of Consequences Over Ultra-Fast-Fashion Law

China has issued a stern warning to France over a newly enacted law that imposes penalties on ultra-fast-fashion retailers, including Chinese e-commerce platforms Shein and Temu. The law targets clothing, footwear, and household linen products sold by companies classified as "ultra-fast fashion" operators.

Speaking at a press briefing in Beijing on Thursday, Chinese Commerce Ministry spokesperson Huang Ling expressed "strong dissatisfaction and firm opposition" to the French measure, describing it as "clearly discriminatory." Huang argued that the law, while framed around environmental protection and sustainability standards, effectively imposes exclusionary measures that violate World Trade Organization principles of non-discrimination and constitute a trade barrier against China.

"It is severely against the principles of fair competition and free trade promoted by France," Huang said, adding that the restrictions would harm both Chinese companies and French consumers.

Huang warned that if France proceeds with the law, China will take necessary measures to protect its firms' legitimate interests. "The French side will bear full responsibility for any consequences that result," she stated.

The development marks a fresh flashpoint in trade relations between Beijing and Paris, with China signaling it may retaliate if the law is enforced.