DUSU Polls Blend Campus Tradition With Digital Campaigning
Delhi University's DUSU election campaign combines traditional campus hubs and digital outreach ahead of tomorrow's vote.
With voting for the Delhi University Students' Union elections set for tomorrow, the campus is alive with a campaign that blends long-standing student traditions with newer, digital methods of reaching voters.
At the heart of North Campus activity is Tom Uncle Maggi Point, a spot that has served for years as a hub for election discussions. Over tea and snacks, activists from the ABVP, NSUI and Left-leaning student groups gather to plan campaigns, debate issues and coordinate strategy. Even as rival organisations compete, students from opposing camps are often seen interacting casually, and senior leaders from different groups maintain personal ties that sit apart from the election contest.
Former student leaders also remain a visible force. Known among students as "DU ke Baba", many of them contested elections around 2011-12 and have stayed active by backing candidates and guiding student groups. Their networks often stretch beyond university polls, with supporters taking part in wider political activity.
Another familiar feature of the season is the presence of luxury cars around the North and South campuses. Though fewer high-end vehicles have been spotted this year, models such as the Defender, BMW and Fortuner are still seen. For students from smaller towns and districts, these cars can signal a candidate's visibility and influence. Ayush Raghuvanshi, a South Campus student, said such vehicles convey not just status but also a message about a candidate's reach and popularity.
Campaigning itself has shifted online. Student organisations have set up dedicated Instagram pages, and candidates are using reels, videos and digital campaigns to connect with students. ABVP, NSUI, SFI and AISA Delhi have built sizeable followings on social media, making it a key part of election outreach.
On the final day, candidates and their supporters are visiting hostels and meeting students in person to seek votes. Cultural programmes and campus events have also been used through the campaign to draw student participation.
As the university heads to the polls, the DUSU contest reflects a mix of old campus habits and modern political strategy, from familiar meeting points and hostel corridors to Instagram feeds and online campaigns.