OpenAI to Roll Out ChatGPT Ads Across Six Southeast Asian Nations and Taiwan

OpenAI has announced that advertising on ChatGPT will begin rolling out across a set of markets in Southeast Asia and East Asia, marking a further expansion of its commercial model for the popular chatbot.

The markets named in the rollout are Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan. The company did not disclose a specific start date or a detailed timeline for when ads would appear in each of the seven markets.

The move extends advertising on ChatGPT into a region with a large and fast-growing base of internet users, where the chatbot has become widely used for both personal and work-related tasks. It also signals the company's push to build out an ad-supported layer alongside its existing paid subscription offerings.

No further details on ad formats, pricing or the scope of the rollout were provided. OpenAI said the advertisements would begin rolling out across the listed markets, without specifying whether the launch would be simultaneous or phased.

The announcement covers Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan.