Trump's $403M war chest stays idle as GOP candidates seek midterm help

With just over two months until the midterm elections, Republican candidates in battleground states are still waiting for President Donald Trump to deploy his substantial campaign war chest. MAGA Inc., the president's primary political organization, reported more than $403 million in cash at the end of July, yet has made only minimal expenditures this cycle.

A rare exception came Monday when Vice President JD Vance appeared at a Michigan event funded by the group. Otherwise, the organization has remained largely inactive, even as Republicans fight to retain control of Congress amid challenging political headwinds.

Texas has emerged as a particular flashpoint. Trump's involvement helped Attorney General Ken Paxton defeat incumbent Senator John Cornyn in the primary, turning a previously safe seat into a competitive race. Democratic nominee James Talarico has vastly out-fundraised Paxton, collecting $68.5 million compared to Paxton's $9 million. Cash-on-hand figures show Talarico with $21.5 million versus Paxton's $1.75 million.

Louisiana Senator John Kennedy publicly appealed for presidential support, suggesting $100-200 million could be needed in Texas. Republican donor Dan Eberhart expressed cautious optimism, saying "hope springs eternal" regarding the president's plans.

MAGA Inc.'s only significant outlay so far was roughly $830,000 in South Carolina, supporting Senator Darline Graham's primary victory. That included about $774,000 for get-out-the-vote phone calls and $53,500 for text messages.

Trump continues fundraising, headlining a Republican National Committee event in Texas and hosting MAGA Inc. meetings at his Virginia golf course. The group announced a series of battleground rallies beginning with Monday's Michigan event.

Operatives familiar with the plans say spending will eventually come, potentially including ads highlighting Trump's accomplishments. Some vendors were told in August to prepare for action, though no comprehensive strategy has been shared. Advertising costs rise as election day approaches, and some strategists believe it may already be too late for television buys in key Texas markets.

The group has tested ads for Paxton, including one on rural hospital policy, though it has not aired. Digital channels remain a possibility, as does targeted outreach to low-propensity Trump loyalists through canvassing, calls, and mail.

Trump has insisted help is coming, telling Punchbowl News he intends to support Republicans. James Blair, his midterm operation chief, said in June the president would expend substantial resources.

However, Trump faces incentives to preserve his funds. As a lame-duck president, maintaining a large balance extends his political influence, allowing him to continue shaping the party through endorsements and support for years to come.